Hot, cheesy and fresh out of the oven — exactly how a girl wants to smell, right?
Demeter’s new Pizza perfume re-creates the sensation of diving into a slice of ’za, with a strong scent of dough mixed with notes of tomato sauce, mozzarella and oregano.
In testing, Daily News olfactory workers deemed it “intoxicating and a little off-putting,”“as romantic as a cheese slice at 2 a.m.” and “great, if you want to smell like garlic.”
The most dangerous side effect for your diet: “It makes you constantly think about pizza,” said one tester.
The good news: The fragrance isn’t pungent for long. “After a few minutes, it mellows into the soft scent of cold, leftover pizza, which, of course, drives a partner wild,” said another tester.
Demeter’s CEO, Mark Crames, is a bit nervous that his company — famous for putting out unwearable scents such as Turpentine and Rubber — has jumped the slice.
“This is an experiment,” Crames says, citing a successful pizza perfume issued by Pizza Hut in 2012. “We’ll find out if we’re crazy or (it) makes sense.”
The cologne spray ($20 for 1 ounce) is sold online at demeterfragrance.com.
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