Thursday, April 4, 2013

Hispanic entrepreneur launches new fragrance line


The entrepreneur, who was born and raised in Chicago, said his business was growing, entering new markets in the United States and Mexico, including Jalisco and Durango states, where his parents are from.

Hispanic entrepreneur Hernan Rivera is putting the finishing touches on the launch of "Greed," a new fragrance line for men and women that will compete with some of the heavyweights in the business.

The 28-year-old Rivera, a successful make-up artist, previously came out with the "Sin" line of cosmetics.

"It's a sin to be without it, it's a unique perfume," Rivera told Efe.

The entrepreneur, who was born and raised in Chicago, said his business was growing, entering new markets in the United States and Mexico, including Jalisco and Durango states, where his parents are from.

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