EVERYTHING HAS ITS time and the style-makers have ordained this autumn to be the season of niche scent.
Forget the blockbuster fragrance launches that have adorned the shelves in recent years, this season is all about perfume artisans and their craft. You won't see big magazine campaigns or celebrities backing these bottles.
Instead, these latest fragrant offerings pack a punch in terms of olfactive authenticity, with the perfume playing the starring role.
"Niche fragrance is all about the juice," says perfume fragrance creator, Azzi Glasser, who has designed ranges for Nicole Farhi, Kylie and Agent Provocateur. "There isn't the big fanfare and product turnover you get with other fragrance brands. A niche fragrance, put simply, tells a story through its creation and when you smell it on your skin."
The first niche fragrances were created for royalty, and British perfume house Penhaligon's has added a novel twist to this concept with its new fragrance, Vaara.
Created by master perfumer, Bertrand Duchaufour, Vaara was inspired by the Royal House of Marwar-Jodhpur in Rajasthan. When His Highness Maharaja Gaj Singh II's granddaughter, Vaara, was born he desired a scent to mark the occasion that would also reflect his family's connection with the city of Jodhpur.
Duchaufour travelled to Jodhpur to explore the life of a maharaja; visiting the colourful city's family palaces, exotic gardens and historic forts.
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