Many college alums can recall the sights and sounds of their collegiate experience, but it may be difficult to remember what the experience smelled like.
Masik Collegiate Fragrances has created perfumes and colognes for 17 schools, including UK and the University of Tennessee.
Katie Masik, founder and CEO of Masik Collegiate Fragrances, said after she graduated from Bucknell University, she wanted to find a way to reconnect emotionally to the collegiate experience that she deeply loved. That was when the idea of “college in a bottle” hit her.
“I remembered how scent is strongly linked to memory, and I wanted to tie a memorable life experience to scent,” Masik said. “For me, that experience was the college experience.”
Masik graduated from Bucknell with a chemical engineering degree, but had always been an entrepreneur at heart.
“I wanted to create a fragrance line that was completely different than the typical celebrity and fashion designer fragrances that you see in the marketplace today,” Masik said.
The first step in determining the scent of a certain college campus is finding the scents that are closely associated with a school’s colors, Masik said. For example, since UK’s colors are blue and white, the perfume makers at Masik Collegiate Fragrances began the creation of the new fragrance by finding what aromas are closely associated with those colors.
“For Kentucky, blue was a huge inspiration,” Masik said. “So we used the scent of geraniums to capture that color. For white, we used the aromatics of petiole and vanilla.”
However, Masik knew capturing the aromatic essence of colors was not going to be enough for people to accurately recall their college experience. The scents of campus-planted trees are also considered when making a new fragrance, along with capturing the “scent style” of a certain campus’ architecture.
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