Lauren’s Perfume Really Does Smell Like the Beach

The wet, icy weeks between the beginning of January and mid-March in New York are the absolute worst of the year. I spend the time counting down the days until the shortest day of the year (the very worst is over!) and buying resort clothes pretending that winter will end early and I’ll be able to wear them at any moment. You could say I’m proficient at self-distraction.

This winter, I added a new tool to my let’s-pretend-winter-isn’t-happening arsenal: CB I Hate Perfume’s At the Beach 1966 fragrance, which I first discovered at The Apartment in Soho this fall. At $100 for 15ml, it’s criminally expensive, but the smell — which somehow captures the water, the salt, the sand, even the sunscreen scents of the beach — is pure escapist heaven. And who wouldn’t pay $100 for a whiff of heaven?

The fragrance is sold out at The Apartment’s online store, but is still available at CB I Hate Perfume’s website.

CB I Hate Perfume At the Beach 1966, $100, available at cbihateperfume.com.