Digital Health Pioneer, Alere Don’t buy perfume

Alere has become a popular name for a digital health sector that’s hoping to see some early-stage acquisitions. But every read-between-the-lines comment from Dr. Craig Keyes, the company’s president of health management, says Alere is likely standing pat (for now).

Keyes wouldn’t comment on the most recent rumor – that the company would snap up the digital diabetes solution WellDoc. But Keyers, attending the World Health Care Congress in Washington, D.C., did say: “We have a lot of pieces to execute on a connected health strategy. We do feel we have an ample portfolio and are headed in the right direction.

“The way we look at things – it’s a function of what capability, what talent, what techniques, what tools and tactics have have been refined,” Keyes said Tuesday. “It has to fit into this notion of creating information, sharing information or influencing behavior. We’re quite open to evaluating that spectrum.

“At this point, we have lot of things to work with. We have an ample portfolio in the work of engaging health.”

“One piece of advice I would give (digital health): focus on the results,” Keyes said. “That is where healthcare is headed. It isn’t enough to generate imagination and hope. We’re not selling perfume. This is health. While creativity will be hugely valuable it will be so only to the extent it can translate into real change that will it be sufficiently valued.”

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Smells Like a Million Bucks For Just 15 Dollars

I'm not sure it's possible to convey how much I love Demeter's brand new Rice Paddy fragrance in a single blog post. Perhaps an interpretive dance would help. No, no, I'll spare you my rhythmic stylings and just tell you this: It's not like anything perfume you've ever smelled before and everything about it is amazing. Oh, and like all Demeter fragrances, it's just $15.

CEO Mark Crames came up with the the mix of young, green shoots, rice and water after hanging out by a living rice paddy outside a Taiwanese factory. He says, "At the first chance I slipped away and spent 30 minutes contemplating that paddy and inhaling its scent. It was that experience I tried to capture in this fragrance.”

And capture it he did. Now, I know you might be thinking that it smells like the inside of a rice cooker, but that's not it at all—there is an element of rice in there, but the best way I can describe the scent is toasted sweet heaven. It's a mix of savory, caramelized and totally fresh. I'm obsessed. So if you're looking for a new spring fragrance, go take a whiff and see what you think. I won't mind if you guys are walking around smelling like me at all—the more things that smell this delicious, the better.

Photo: Courtesy Demeter

Marc Jacobs' New Fragrance Guarantees A Buzz

Not like you'd ever get tired of Dot, but Marc Jacobs' iconic fragrance just a whole new smell — and a look to match. The New York City-based luxury label Marc Jacobs is going to launch a fresh new scent this August, Honey.  The adorable bottle that's earned a permanent place in our hearts is going yellow for Marc Jacobs' new fragrance, Honey. With notes of pear, fruit punch, and mandarin, this is a dream for anyone with a sweet tooth.

The multi-layered scent profile also includes golden vanilla, honeysuckle, and orange blossom. The one drawback? You'll have to wait until August to pick it up, just before the launch of MJ's new cosmetics collection with Sephora. We're as upset as you are — this feels like a perfect summer fragrance, right?

The parfume will appear in 30, 50 and 100 ml sprays as well as a shower gel and body lotion. Honey will come in a re-imagined bee-covered version of the Dot bottle, and there's no official word on the campaign yet
(WWD)