Justin Bieber’s Someday Is the best-selling celeb fragrance ever. We know what you're thinking. Enough with the celebrity fragrances! We're with you. But the reason they keep coming is they are HUGE money makers. Like insane. Last year Beyonce's perfume, Heat, became the best-selling celeb scent ever, raking in about $3 million in one month. But Beyonce has been dethroned by Justin Bieber.
The Biebs launched his debut perfume, Someday, on June 23 and it has already surpassed the $3 million mark. In less than three weeks! Justin Bieber has a gigantic fan base who probably all ran out (or made their parents drive them) to Macy's to buy a bottle or two, so we're not really surprised at these numbers.
We've conducted our own polls before, and what's funny is many of you have said you don't have to really like the celebrity to love and wear their scent (ahem, Paris Hilton). According to Wikipedia, Britney Spears is the top celeb perfume endorser. She's sold 1 billion bottles in the past five years raking in over $1.5 billion in global sales. Now you know how she survived during her rough head-shaving, K-Fed years.
Celebrity scents might not reflect the actual smells of our favorite stars, but they do represent a connection to those celebrities that can be quite lucrative for the companies that partner on the scents. The top 10 bestselling celebrity perfumes from 2010 brought in $215 million in the U.S., according to Euromonitor International. Celebrity fragrances are more popular than ever. Just this year we've seen scents launched by Katy Perry, Fergie, Rihanna and Kim Kardashian. Companies like Coty, Elizabeth Arden ( RDEN - news - people ) and Avon like to partner with celebrities on new fragrances because they are great marketers.
Topping our list this year is White Diamonds by Elizabeth Taylor. Elizabeth Arden sold $54 million worth of the scent in the U.S. last year. Lee, of Euromonitor, says the scent appeals to baby boomers who associate Taylor with the glamour of her youth. But the perfume also has an appealing smell; it's been a bestseller since it hit stores in 1991. Ranking second with $27 million in sales is Driven by Derek Jeter. Lee says that, for the most part, scents for men are bought by women for their boyfriends and husbands. So the appeal of Driven probably has more to do with Jeter's persona than with his baseball skills.
Jennifer Lopez has also sold over $1 billion from her 17 fragrances. She recently went on HSN and sold 51,000 bottles of her latest offering, "Love and Light," in one weekend! So we're sorry to tell you, but these celeb perfumes are not going anywhere anytime soon.
In third place: Heat by Beyoncé. The singer launched her perfume in 2010, and it did well right out of the gate with $21 million in sales. It doesn't hurt that Beyoncé promoted the fragrance with a steamy commercial deemed too hot for daytime TV in the U.K.
Four scents tie for third place, each with $18 million in sales: Unforgivable by P. Diddy's Sean John brand, NYC by Sarah Jessica Parker, Fancy by Jessica Simpson and Harajuku Lovers by Gwen Stefani. NYC is an impressive newcomer. Parker has several other scents, including Lovely, Dawn and Endless, but NYC, which launched in 2009, is her bestseller.
Lady Gaga sells six million bottles of her 'Fame' perfume in a week. The 'Born This Way' singer took to her Twitter yesterday (September 22) to announce the news to her fans, making her perfume the second fastest-selling fragrance ever after Coco Chanel.
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