Ivanka Trump stopped by the Macy’s Herald Square to officially launch her debut fragrance, called Ivanka Trump. The appearance, held in the department store's newly opened second floor HSQ Cafe, generated $15,000 in fragrance sales, according to insiders. Shoppers who purchased the eau de parfum licensed by Parlux Fragrances Inc., for $78 pop, were gifted an additional travel-size bottle, a limited-edition tote bag and the opportunity to take photos with Ivanka and sit in on a Q&A. This is her first fragrance and as we have learned it was created by perfumers Jennifer Mullarkey – who developed fragrances for Parlux and Marypierre Julien – who composes fragrances for the house of Givaudan.
As for the product, it's a floral-oriental composition has a
touch of luminous fruity notes and flirtatious spices making the whole fragrant
story even more exciting. Top notes incorporate luminous Italian bergamot,
juicy apple and pink pepper, which highlight sensuality.
You will be able to smell the jasmine, rose, peach blossom,
amber, creamy vanilla, patchouli and cedar. The heart encompasses jasmine,
rose and peach, while the base closes with golden amber, creamy vanilla,
patchouli and cedar.
“I think with fragrance you have to make sure it very closely
matches the personality of the wearer,” said Trump, who was back to blonde
after experimenting with a brunette look for about a month. “I start with
myself in terms of what I want to wear and how I live and really that means
something that has a strength paired with femininity.
Ivanka has a line of shoes, coats, clothing, fragrance,
sunglasses, and handbags. So this is part of a long-term business venture
Ivanka Trump is building. I sure want to sample this new scent.
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