Everyday we read of this label and that label signing up an a celebrity to promote a product, this time, we read about a company dropping a celebrity from their ad campaigns. Not since Tiger Wood revelations have we read similar stories.
Pistorius, the 26-year-old double amputee Paralympic champion known as the "Blade Runner" has killed his girlfriend, The French are quick to do damage control and this is what we learn as French cosmetics firm Clarins said Wednesday it plans on dropping an advertising campaign featuring South African track star Oscar Pistorius as he faces charges of murdering his girlfriend.
The blade runner had been featured since 2011 in advertisements for the "A*Men" fragrance of the Thierry Mugler brand, part of the Clarins group. Pistorius rejects the charge of murder in the shooting of his 29-year-old girlfriend, model Reeva Steenkamp, on Valentine's Day.
"Out of respect and compassion for the families implicated in this tragedy, Thierry Mugler Perfumes has taken the decision to withdraw all its campaigns with Oscar Pistorius," the group said in a statement.
Several campaigns featuring Pistorius have been withdrawn since his arrest last week, with sports giant Nike and sunglasses maker Oakley also cutting ties with the athlete.
Pistorius rejects the charge of murder in the shooting of his 29-year-old girlfriend, model Reeva Steenkamp, on Valentine's Day.
No comments:
Post a Comment