"These days being a gentleman takes a different kind of style and finesse" read the tagline for Givenchy's 1974 ad campaign for their robustly masculine scent Givenchy Gentleman. The concept charted the evolution of modern man, explaining that everyone should aim to ape Sir Walter Raleigh's manners, Casanova's seduction technique and Beau Brummel's wardrobe.
After nearly four decades the French fashion house has decided it's time for a reboot and bottled up Givenchy Gentlemen Only. Ditching the signature yellow bottle for a much calmer blue (as well as replacing everyone's cloak ready English aristocrat with Simon Baker), this new fragrance takes that trademark tree bark undercurrent from the Seventies (cedar, patchouli and vetiver) and lightens it up with a blend of green mandarin orange, pink peppercorns and nutmeg.
Available 29 April. £41.50 for 50ml.
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