Wednesday, May 22, 2013

The 10 best shops in the world: #1 Penhaligon’s English Perfume House


Forget the high street doom and gloom and come with us on a journey around the 10 best stores in the world. In this new series, Georgia Barretta-Whiteley, head of design at Saatchi & Saatchi X, introduces us to 10 awe-inspiring stores that are redefining the shopper experience.

Penhaligon’s English Perfume House, London

As if anything dreamt up in the 1860s after inhaling the steamy, sulphurous aromas of a neighbouring Turkish baths was going to be anything other than a jovial affront to the constrained moral values of Victorian England.

Lo-fi, high-experience and even higher-tech manufacturing make Penhaligon’s English Perfume House a kaleidoscopic piece of ‘sensation design’ ... ahh, the sweet smell of 153 years of just getting it right.

All this amidst the needy bun-fight for a shopper's attention down there on Regent’, Penhaligon’s is at once a highly functional space in a high-traffic environment and, well, a transformative Alice's Wonderland - unlocking memories and opening doors.

rest of the article 

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