Entertainer, stunning beauty, savvy entrepreneur — Dita Von Teese is truly a modern Renaissance woman. While bringing back retro glamour, she single-handedly re-introduced the world to the long-forgotten art of burlesque. Not content to be just a pretty face with a knack for shimmying, Von Teese (née Heather Sweet) capitalized on her momentum by launching her own line of fragrances overseas. Now, with the help of HSN, she's finally bringing her signature scents and a lingerie line to her home shores.
We got the chance to talk to DVT about the launch, her reputation as a master of seduction, and her surprisingly no-nonsense beauty routine. Read on to learn more about this bewitching babe, and be prepared to fall under her spell — we sure did.
Tell us a bit about how this collaboration with HSN came about?
"I have an existing fragrance line in Europe and lingerie collection in Australia. I'm more of a household name in Europe, so this was a great opportunity to open me up to a wider audience. I'm still a bit more risqué here and have a more underground fan base. For me, it's a great way to be introduced to the HSN woman. Maybe she hasn't heard of me before and hopefully she will understand what I preach — obtainable, everyday glamour."
Can you describe the fragrances?
"I'm currently in the process of creating my fourth — they've been on the shelves in Europe and Fred Segal has been carrying them, but [nowhere else in the U.S.]. HSN is going to carry my first two fragrances, Dita Von Teese and Dita Von Teese Rouge."
What made you want to create your own perfume?
"I had been wearing the same fragrance for 20 years — Quelques Fleurs — since I was 15. My boyfriend at the time [Louis-Marie de Castelbajac] confessed to me that his mom wore the same perfume, so I tried other perfumes, but nothing really grabbed me. At the same time, I had been approached to create my own. I was able to work closely with the perfumers and create my signature scent from scratch.
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