Thursday, May 16, 2013

Perfume Got Wood By Technotraf Packaging


LuxePack New York will see the official US introduction of Technotraf wooden components for fragrance and cosmetics packaging. The Spanish manufacturer, a Quadpack company, will showcase its exclusive family of products, beautifully crafted from sustainably-sourced wood. The range includes bespoke fragrance caps, jar caps, bottle caps, boxes and powder compacts that complement make-up, perfumery and cosmetics packaging.

Technotraf’s components will also be shown complementing the perfume bottles of Italian fragrance specialist Premi, offering a complete solution for perfumery packaging. Premi’s bespoke service and innovative technology and design have placed the company in a leadership position in the European cosmetics packaging market. Its Rectangular, Cilindro and Hollywood range will be displayed adorned with the best of Technotraf’s wooden caps.

Technotraf spokesman Jaume Ordeig said: “Wood bestows a real mark of luxury to beauty brands. It sends a message about quality, about dignity and about caring for the environment.”

Visitors to the stand will be able to pick up and experience the natural sensory appeal of wooden components, pleasantly contrasting with the cool sensation of a glass fragrance bottle.

Technotraf is a manufacturer of wooden components based in Torelló, Spain. The company pioneered the use of wood in beauty packaging in 2001. It sources all its raw material from PEFC-certified sustainable forests and processes it at its 10,000m2 production facilities. Fully equipped with woodturning and computer-numerical controlled (CNC) milling machines, it manufactures bespoke fragrance caps, jar caps, bottle caps, boxes and powder compacts that complement make-up, perfumery and cosmetics packaging. Established in 1983, it was acquired by cosmetics packaging provider Quadpack Group in March 2013. 

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