Kelly Killoren Bensimon, the former star of Bravo’s “The Real Housewives of New York City,” is launching her first fragrance for Original Scent, named In the Spirit Of.
In the spirit of what, exactly? The name was inspired by her book, In the Spirit of the Hamptons, about the famous chichi playground for the elite. But, says Bensimon, the scent "should always be in the spirit of you."
If the fragrance’s promotions, in which she radiates her signature smile, are any indication, it’s a likely winner.
The perfume, which has tuberose, musk and some carnation in it, is a sexy, warm scent, says Bensimon, who describes herself as “scent obsessed.”
“I recognize fragrance is not democratic; everyone has their own DNA. I sprayed this on my hair, and four girls were like, ‘This smells sooo good!’ ”
The 45-year-old New Yorker became obsessed with perfumes as a model in Paris, where she fell in love with the city's floral shops and the arrangements she'd see in the ateliers of Karl Lagerfeld, Valentino, and other designers. When she met scent guru Sarah Horowitz, the two decided to collaborate. After just minutes of mixing and matching scents, In the spirit of was created.
The new fragrance launches on OpenSky.com Nov. 1.
Nicole Winnaman, the founder of Original Scent, projects sales between $6 million and $10 million next year.
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