Star Fragrance Rundown: The Olsen Twins’ New Scents

Mary-Kate and Ashley Olsen are adding a new feature to their growing lifestyle brand: fragrance.
The perfume duo, which the twins named Nirvana, will be associated with their Elizabeth and James line and sold exclusively at Sephora stores starting in January.

"We always knew we wanted to have a fragrance for this brand, because it's very lifestyle," Ashley told Women's Wear Daily. "We felt that between the brand Elizabeth and James and Sephora that we were really speaking together directly to our customer. We felt that was a really good place to start exploring the world of fragrance and beauty."

The twins chose Nirvana because, as Ashley explained to WWD, "to us, this was really about a moment—and what's that one word that's going to define that one moment where you feel comfortable, sexy and at ease with yourself?"

Nirvana Black features notes of violet, sandalwood, and vanilla, while Nirvana White is a mesh of peony, muguet, and musk.

Elizabeth and James Nirvana eaux de parfum will be available in three sizes: 50 ml. for $75, 30 ml. for $55 and $22 for a rollerball applicator.



Who: Mary Kate and Ashley Olsen, our fashion spirit animals and textured hair gurus.

What: Their first perfumes for Elizabeth and James, “Nirvana White” and “Nirvana Black.”

When: In late January, the scents will be released in Sephora stores in North America and on sephora.com, late January — in other words, too far from now.

Adorable detail: Mary Kate got to “play dog trainer” on the set of the perfume’s photo shoot (which features a naked model and a black dog).

Why we care: The Olsens have developed a serious reputation for quality in the fashion game, and there’s no reason to doubt that their new fragrances will be anything but carefully curated and super stylish. The fragrances took almost two years to develop; they convey, according to Mary Kate, a sense of intimacy, while Ashley says that they embody “that one moment where you feel comfortable, sexy and at ease with yourself.” Nirvana White features peony, muguet, and musk notes. Nirvana Black is violet, sandalwood, and vanilla. Yeah, we’ll do anything to be more like an Olsen.