Meanwhile, Jay Z is also taking the fragrance industry by storm: The rap mogul will launch his first men's eau de toilette, "Gold Jay Z" on Black Friday at major department stores across the U.S.
The men's fragrance will be packaged in a gold-topped white bottle and coordinating box. The cap features engraved terms that inspired the cologne: "Power," "Pride," "Confidence," "Strength," "Success," and "Courage."
Who: Jay Z, who’s apparently not pulling out of his now-controversial Barney’s collaboration at all — in fact, he’s adding to it with this scent.
What: Gold by Jay Z, the first men’s fragrance that Hova has released under his own name (he’s previously designed colognes for Rocawear).
When: November 20 at Barneys; expect a guerilla-style marketing campaign up until then (example: handing out perfume samples to people waiting in line for Broadway tickets).
Hilarious detail: Apparently Jay Z rejected 3,200 names for the scent before alighting on “Gold.” Sure, perfume-making involves a series of tough decisions, but it’s kind of the most obvious name ever for a Jay Z scent. “Watch the Throne” was literally released with a gold-embossed cover.
Why we care: The cologne has top notes of cardamom, yellow ginger, grapefruit, and blueberry. If it’s anything like the luxe-minimalist aesthetic of the rest of Jay Z’s Barneys collaboration, the ladies will be buying it, too.
I think the will be a successful venture for the rapper and business mogul. I know the artist and the business man inside Jay Z will be happy he did launch this new gold standard. This will sell with both the grownup businessmen and the young ones who listen to rap and follow sports. Why should Beyonce have all the fragrance fun?
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