COCO CHANEL once said that a woman should apply perfume in those areas where she would like to be kissed. While this is most likely true (and utterly French), consider the follow guidelines as well (from about.com).
The pulse points. The “pulse points” are locations on the body where the blood vessels are closest to the skin. These spots emanate heat, which can help fragrance to emanate from your skin into the air. Apply your perfume to these points—namely, the inner wrists, the base of the throat, behind ear lobes, in the cleavage, behind knees, and the inner elbows.
A word of caution. Despite the great Chanel’s maxim, perfume does not taste good. Keep that in mind when applying yours, and avoid any areas that may be enthusiastically nibbled.
How to apply perfume. Simply spray, dab, or in the case of a solid perfume compact, swipe. Avoid rubbing the wrists together after application, to prevent “crushing” the scent.
Always apply perfume before putting on your clothes and jewelry. Some fragrances will leave permanent stains on fabrics, metals and pearls. If you want to risk perfuming your clothing—say, spraying some scent on a scarf—be sure to test it on a hidden area of the fabric first, and spray lightly.
Perfuming the hair. You can mist your hair with fragrance. It will leave a gentle scent in your wake, as you move through your day. Be careful only to apply perfume to freshly-washed hair, or the natural oils (and any lingering hair products) will affect the odor.
Since perfume contains alcohol and can be drying to your strands, apply sparingly and
from a distance. A spray or two from eight inches away will do.
Making fragrance last longer. There are a few tricks to help your fragrance last longer. A scent will fade faster when skin is dry. Applying fragrance-free moisturizer to your body is an excellent preparation for applying fragrance, and will help you get more bang for your perfume buck.
Layering products from the same line is another effective way to make a fragrance last. You might use the scented body gel, treat skin with the body lotion, and then spray the perfume on top. The combination of products will help the scent to maintain fullness and extend throughout the day.
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