Friday, June 21, 2013

'Try it first' perfume service boosts sales for The Fragrance Shop


The retailer, which has 146 shops in the UK, including a site at the Westfield Stratford City in east London, said the new service has helped to drive a rise in sales over the last year.

The “try it first” initiative is designed to boost online sales for The Fragrance Shop. It provides customers with a free sample of the purchased fragrance, meaning they can test it before opening the full bottle and return the fragrance for a full refund if they do not like it.

The success of the scheme helped chain to record a 15pc increase in sales to £81m in the year to March 31, with a click-and-collect online ordering service accounting for 17pc of sales.

On a like-for-like basis, sales increased 3.5pc. This helped profits before tax and interest to rise 20pc to £10.2m.

Entire Article 

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