Procter & Gamble has signed a license deal with Stella McCartney to produce designer fragrances.
Starting in September, the consumer products giant will develop and market new initiatives under the Stella McCartney brand name. Financial terms of the deal were not disclosed.
“Stella McCartney is a truly iconic global brand with a modern, naturally sexy and confident approach to fashion,” said Joanne Crewes, President, P&G Prestige, in a statement. “She has a unique, responsible approach to luxury and design. We look forward to extending that approach to beauty even further.”
Already an apparel line, Stella McCartney does not use any leather or fur in designs or allow any animal testing. Stella McCartney is a joint venture with luxury apparel-maker Kering and the famed animal rights activist and vegetarian.
P&G said adding Stella McCartney’s brand enhances its portfolio of perfumes and fragrance products that includes SK-II, Hugo Boss, Dolce&Gabbana, Gucci, Lacoste, James Bond 007 and Puma.
“I just feel like we can do really wonderful things and explore the world of beauty, together, as a team,” Stella McCartney said in a statement.
P&G’s fragrance business is part of its $20 billion beauty division that accounts for 24 percent of all sales. The company’s beauty business is dominated by Pantene and Head & Shoulders shampoos and Olay skin care.
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