A fragrance created for John F. Kennedy by a French aristocrat back in 1937 is now available to buy, at the price of $195.
Albert Fouquet struck up a conversation with Kennedy when the president visited the French Riveria as a college student, in 1937, and after asking the American what perfume he was wearing he decided to create his own for him. Eight & Bob was the result, and the perfumer even left a note for Kennedy at his hotel with a bottle that read, “In this jar, you will find the dash of French glamour that your American personality lacks.”
Kennedy then traveled back to the States, and his friends soon became enamoured with the fragrance’s smell so he sent a letter back to Mr Fouquet asking for eight more samples and “if your productions allows, another for Bob.”
The Bob that JFK’s letter refers to is his brother, Robert, who was killed only a few years after John. The brand was born when Mr Fouquet completed the request, and attached each bottle with the sticker, Eight & Bob. Hollywood stars like James Stewart and Cary Grant soon came into contact with the fragrance and Mr Fouquet soon was becoming inundated with request for the popular perfume.
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