Picture this pre-run routine: You slip on shorts and a shirt, wrestle with knee-high compression socks as if pulling on panty hose, then finish with a spritz of caffeinated-water on your neck.
This fall, two entrepreneurs are releasing a topical caffeine spray they’re calling Sprayable Energy. The product’s solution—water, caffeine and an amino acid derivative—is applied like perfume and absorbed through the skin. Four sprays, the recommended dose, is roughly equivalent to one cup of coffee, but because it’s absorbed slowly, it provides a steady stream of energy, rather the jolt and drop of caffeinated drinks, according to its creators Ben Yu and Deven Soni.
The pair, who are both recreational runners, set out to develop a product for people who can’t stomach coffee or who get the jitters from caffeine. They say Sprayable Energy is for anyone looking for quick, convenient, calorie-free energy, including college students, overworked executives, and athletes.
“It really helps me going on long runs, since the key breakthrough with our product is that it permeates the skin and enters at a steady rate,” says Yu, 21, who dropped out of Harvard to become a Thiel Fellow. “[It] has really allowed me to stay consistent and maintain my pace without premature exhaustion.”
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