Ever since I was a little girl, I’ve loved perfume. In elementary school a friend and I started our own “perfume line” which entailed mixing things from her garden in with department store perfume samples. Still, my love of scent has never waned. Which is why I immediately signed up for Olfactif, a new perfume subscription service that introduces you to three niche fragrances that no one can find with each delivery and then gives you $18 off a full sized bottle each month. So you can smell even hip-er.
What are the most moving smells you can think of?
Since department stores hold endless rows of scents marketed as trendy, fleeting beauty products. But niche perfume is different. In niche, artists view fragrance as an art form, not a way to maximize profit or enhance a brand. They create scents that are unique and engaging, regardless of the reigning trend. They understand that our sense of smell can move us to joy or sadness or surprise or remembrance—and they create remarkable things out of that understanding.
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