Taylor Swift has released her third perfume, Taylor by Taylor Swift, which is currently available at Ulta locations. Need some incentive to mosey on over to the beauty retailer to take a whiff of the first scent she named after herself, as opposed to one of her songs? Then watch the accompanying commercial.
The promo, which looks like it was shot on vintage film with old-fashioned equipment, finds the singer doing silly, cute and fun stuff, like reading a book in an empty bathtub, playing dress up, gliding back and forth on a rope swing, taking Polaroids with her girlfriends and having fun in the summer sun while riding in a convertible.
The 30-second spot certainly captures the idea of being footloose and fancy-free, with Swift’s song ‘Starlight’ playing in the background.
The superstar looks beautiful as always, and makes the viewer feel like she created Taylor by Taylor Swift just for them when she says in the voiceover, “From me to you, my new fragrance — Taylor.”
Swift is apparently as good of a fragrancier and marketer as she is a songwriter. She was recently honored as the Fragrance Celebrity of the Year for her efforts in the industry.
Taylor by Taylor Swift Fragrance Video Part 1
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