SOUTH BEND, Ind. - The smell of Notre Dame doesn't come cheap.
University licensing Director Michael Low tells the South Bend Tribune that that the Cloudbreak Group is working with Steiner Collectibles to develop the fragrances.
Low says ND Gold Eau De Toilette for men and Lady Irish Eau De Parfum will be available this fall, with 3.4-ounce bottles expected to retail for $62. The ND Gold for men and the Lady Irish Eau De for women are expected to sell for $62 for a 3.4-ounce bottle. The fragrance will also be featured in women’s shower gel and body lotion; men’s hair and body wash; aftershave; hand sanitizer; and lip balm.
Low says Notre Dame encourages its licensing partners to develop innovative products of high quality that are not commonly available.
Alyssa Atzeff, marketing director for the The Cloudbreak Group, said the appeal of these school-specific brands comes from the emotional connection developed to the tight-knit university.
“When you wear a fragrance, you are embodying the essence, status, and spirit of that brand,” she told ABC News via e-mail. “Students, alumni, and fans exhibit a powerful connection to their universities, a passion that can be extended through the creation of the Notre Dame fragrance.”
The Sports Business Daily first reported on the Notre Dame fragrance line earlier this week. It reported that Cloudbreak has built the Yankees scent into a brand worth more than $10 million since rolling it out last spring.
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