According to the Global Industry Analysts
- Demand will continue to grow and so will the launch of new fragrances.
- The global market for fragrance is considered the strongest and largest sector within the cosmetics and toiletries industry.
- Largest global markets are in Europe--largest regional market, Latin America, followed by the US.
- America leads the world in being the single largest market for premium brand fragrances followed by France and Germany.
- Emerging markets for mass fragrance is where Brazil, China and India takes the lead. This market is where growth if projected this year. Plus developed regions have become a limited population.
- Men fragrance will see an increase in demand. Growth in Asia-Pacific and Latin America will be huge.
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