Why Do So Many Celebrities Sell Fragrances?

If you believe that celebrity fragrances are squeezed out by fairies from the petals of flowers and you are under 12, you are forgiven. If you believe this and you are past puberty, you need help. Even though few would be as naive as to believe that fairies are involved in creating a fragrance, even fewer are familiar with the process of making one.

The fragrance company is the entity that is responsible for creating the fragrance. In the case of celebrity fragrances, it manages the whole process from creation to bringing the scent to market. Most celebrity fragrances are commissioned by Coty and Avon, they also doubles as a distribution company. In a way, Coty is a one-stop-shop for celebrity fragrances – they take charge of creating the fragrance, marketing it and distributing it through various retailers.

1. It pays a lot of money, a typical successful new line of fragrance endorsed by a given celebrities makes around 2 to 7 million dollars. So, there's money all around. The more involved a celebrity in the marketing, the more money he or she makes. 
2. The artist works for a label or a talent management companies, and sometimes as all businesses, they pair an entertainer with a company like the ones making fragrances. Fragrance sales show the level of loyalty a given artist has before he can make the big bucks. 
3. It's sexy, associating a name of given celebrity with a good scent--let's hope it's such. Famous men and women like this association.
4. Beauty companies are notorious and proactive in signing celebrities. Look around, just about any mainstream entertainer or athletes gets courted by one of select companies to develop a signature fragrance.   
5. It's good marketing and self-promotion. Singers/ Actors and other celebrities like to have their name out there and the more publicity they get, the bigger their paycheck form other projects they are involved in. 
6. It's a lot of fun and allows artists to be introduced to a new whole of fashion and style and more models. In a way at allows a given celebrity to widen their appeal. 
7. Fame can go away, having a brand might outlive the celebrity status so it might be like a pension/investment plan of sort. Peoplee like them and buy there stuff

Not all celebrity fragrances are profitable products and many of them, in fact, are utter failures. And the one department that gets involved but almost never credited is the accounting department. They have to decide what would be the best money-making fragrance formula.