Bulgari Man Extreme Fragrance Hires Eric Bana

I have always considered Eric Bana to be a modern man for classic style, the actor always comes across as a well-dresser and a guy who is big on fashion without looking like he has been trying too hard.

He will be the front man for the collection of Bvlgari Man that was in 2010. After the original perfume, limited edition Bvlgari Man The Silver Limited Edition with silver stripes on transparent glass was introduced – it depicts charisma of a modern man who chooses this sensual fragrant composition.

The Munich actor has sniffed out a plum gig as the face of Bulgari's new fragrance, Bulgari Man Extreme, making his debut in a series of sexy print and video ads that evoke a glamorous, Old World feel with a hint of Fellini-esque flair.

The promotional ads have been shot in Rome, the campaign features images photographed by Peter Lindbergh and video filmed by Cannes-winning director Matteo Garrone (Gomorrah) set amid the city's grand, ancient architecture.

As for the scent itself, the company describes Bulgari Man Extreme as a "woody fresh fragrance" with notes of Calabrian bergamot, cactus and pink grapefruit.

The new composition is signed by perfumer Alberto Morillas, who created the successors as well - Bvlgari Man and Bvlgari Man The Silver Limited Edition. The fragrance arrives in silver flacon and silver-black outer packaging. It is available as 60 and 100ml eau de toilette. The new fragrance--which Bana will promote will be presented in 2013 as the extreme version aimed at men who desire new sensual experience.

The character is very similar to the original Bvlgari Man, but a bit warmer witout losing the fresh/watery notes. It certainly projects a lot better (at least during the first couple of hours) and the longevity is greatly improved as well (I found the original to be very short lived).

This has always been a very good choice for office and professional environments given that one is light on the trigger. I see this as a very versatile perfume as I think it will work equally good for daytime and nightime/formal occasions.

If you liked the original, you will certainly like this one - Bvlgari Man enthusiasts you can safely blind-buy this :-). Overall, this is some seriously good stuff from Bvlgari