Before any scent can be chosen, the buyer must understand exactly what it is that they are purchasing. One of the easiest ways to understand an aroma is to break it down by the different notes of the scent. “Notes” is just a fancy way of describing the fragrance at its different points of potency. Most people who know perfumes or like to pretend they do speak of those notes of scales. Fragrantica.com outlines the different notes as follows;
- Top notes: What you smell immediately upon applying your product. It's the scent that first hits your nose, but then evaporates quickly.
- Middle notes: Emerge as the top notes are dissipating and make up the majority of the scent.
- Base notes: Richer and are not often detected until you've been wearing a scent for at least 20 to 30 minutes. These notes provide depth and back up the middle notes to create the overriding theme of the scent.
By helping their customers understand the different notes that make up a scent and the category they belong to, the company hopes to make finding the perfect scent an easy and pleasant experience for first time fragrance buyers.
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