Now I am beginning to understand why most fragrance companies go the fruit and floral route
The floral/fruity category will make buying a first fragrance easiest for newcomers because they are known to compliment most people fairly well. Statistics on BankRate.com name the floral category "the largest and most popular category" among all competitors. Floral notes typically include: Iris, rose, jasmine, gardenia, plum, apple, pear, and berry.
If buyers enjoy scents from the floral category it is also likely that they will share that fondness with scents in the citrus family as well. These aromas are full of life and energy and are perfect for daytime wear. Notes most commonly include: lemon, orange, bergamot, grapefruit or mandarin, with other aromatic and tart notes for men and floral notes for women.
It's all about marketing , research and what you--the consumer desire. Anyone else who strays from those principles, is not going for mass market.
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