This is a light fragrance type noting overpowering and nothing that might be detected by people in proximity. So go ahead and be generous, it does smell good and it sticks, but this is a light scent. Lights does not have to be simple, it's just right.
Take for example "Cold" is actually one of my favorite scents right now. It's not because it's shockingly original or the most delicious smelling cologne ever. It's just simple, very citrusy and light and doesn't have any kind of stigma. Wearing it doesn't say anything in particular.
As a general rule, this collection doesn't scream "sexy" or "business" or anything really, it's just a nice fragrance. I usually wear it as a body splash after a shower, or if I'm going to the gym, or some place with friends where I just want to smell good. It's supposedly a "unisex" scent although it smells more like a men's cologne to me. "Cold"'s counterpart "Hot" is also great but is clearly feminine, I gave it to Roa and she loved it.
To sum up Benetton prices their collection in a way that would not break the bank, this is one inexpesive fragrance that smells so expensive. So if you are young, hip and like a good scent, give it a whiff.