Maybe you can't resist panting the lyrics from "Toxic" each time you squirt Britney Spear's best-selling Fantasy near your earlobe, but in the higher echelons of the perfume world it's all a bit more refined than that.
A new fragrance by the British perfumer Angela Flanders has been inspired by a poem and is part of a wider trend linking scent and literature.
Flanders created the perfume after writer and perfume critic, Vicci Bentley, came across some snowdrops - spring's first and most delicate blooms, traditionally known as 'flowers of hope' - in a frosty churchyard last February and thought about how a perfumer such as Flanders might go about capturing the earthy and delicately floral aroma that she inhaled.
Breath of Hope takes top notes of Lily of the valley and galbanum, while frankincense and myrrh - evocative of a church - add a cool calm to its heart. Oakmoss and guaiac wood lend a reassuring, soft earthiness. The result is an uplifting green floral that evokes that smell of growing things that is such a sensual boost in these otherwise grim months.
Neither Flanders nor Bentley had created a perfume like this before but literature and fragrance seem to be enjoying an increasingly entwined partnership.
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