Tuesday, June 7, 2011

C-THRU, The Greek Scent



Greece is known for many things, fashion does not come up to mind, they might have given us democracy and feta cheese, but this time they did well and given us a collection of one of a kind fragrance. At first I loved how the bottles were designed and i was impressed by their collectables with all those crystal like things inside the bottle.

I first bought one without smelling it, judging form the bottle design I was a fan. And once Roa and I opened it, we are fans. We went back to the fashion store and bought the other bottles too. The price was a factor too, they were all under ten dollars each. I always hear Roa get compliments when she wear this! You know how you switch up which perfume you wear depending on your mood, and what you're wearing? Well this is my go-to for when I'm in a carefree, happy-go-lucky sort of mood. And the bottle with the glass beads it just beautiful to look at and listen to.


C-THRU, a new fragrance line for young women. Launching with three fragrances in its debut collection, C-THRU is designed to pay tribute to individual personalities with signature colors and scents. The C-THRU fragrances include: Ruby which evokes passion and confidence, Blue Opal celebrates spiritual balance and Purple Diamond suggests mysterious intrigue. The new fragrances allow young women to express their individuality through the scent of their choice.

“The C-THRU collection is about empowerment,” says Melissa Gabel, Director, Global Marketing. “Our goal with this brand is to present young, fashion conscious women with a different way to express themselves. It’s not about telling them where to fit in or conforming to a celebrity ideal,” Gabel adds, “but inviting them to discover more about who they are with our unique fragrances.” This is how we felt when we took a whiff

Aramis and Designer Fragrances launched a fragrance collection in the mass market with a prestige product approach. In addition to the superior quality fragrances with a message and price point that is accessible to younger consumers, there will be a national print advertising campaign and retail events to support the brand.

Ruby, Blue Opal and Purple Diamond, the first three scents in the C-THRU collection

Ruby, with its sweet, romantic blend of peach, rose and vanilla will appeal to your bold and passionate side. Blue Opal’s flirty blend of watermelon and lilac is great for active types who pride themselves on composure and balance. Purple Diamond, the sultry scent of the three, has hints of blackcurrant and jasmine to bring out your mysterious charms. Go for it, try this dazzling bottles with the unique secent it offers you.

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