Tuesday, May 7, 2013

Digital Health Pioneer, Alere Don’t buy perfume



Alere has become a popular name for a digital health sector that’s hoping to see some early-stage acquisitions. But every read-between-the-lines comment from Dr. Craig Keyes, the company’s president of health management, says Alere is likely standing pat (for now).
Keyes wouldn’t comment on the most recent rumor – that the company would snap up the digital diabetes solution WellDoc. But Keyers, attending the World Health Care Congress in Washington, D.C., did say: “We have a lot of pieces to execute on a connected health strategy. We do feel we have an ample portfolio and are headed in the right direction.
“The way we look at things – it’s a function of what capability, what talent, what techniques, what tools and tactics have have been refined,” Keyes said Tuesday. “It has to fit into this notion of creating information, sharing information or influencing behavior. We’re quite open to evaluating that spectrum.
“At this point, we have lot of things to work with. We have an ample portfolio in the work of engaging health.”
“One piece of advice I would give (digital health): focus on the results,” Keyes said. “That is where healthcare is headed. It isn’t enough to generate imagination and hope. We’re not selling perfume. This is health. While creativity will be hugely valuable it will be so only to the extent it can translate into real change that will it be sufficiently valued.”


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