Qatar’s first perfume exhibition was opened yesterday evening at Doha Exhibition Centre by Qatar Chamber of Commerce vice-chairman Mohamed bin Ahmed bin Towar al-Kuwari. The event will continue until Sunday.
An official of White Hands Media, the main organiser of the exhibition, said more than 15 local and international companies were exhibiting their products at the event.
Eman Amna of White Hands Media said this was a first-of-its-kind exhibition to be held in Qatar and there were plans to organise it annually for the next five years. “The idea of the exhibition was to bring local and international companies, especially those operating in the Gulf region, under one roof,” she said.
Hani al-Mustafa, executive director Al Mamlaka Perfume Co, is one of the prominent local companies whose products are displayed at the exhibition. “Everybody in the Arab region is a fan of Oud (wood-based) perfumes and our company has engineered special perfumes to cater to this market,” he said.
Al-Mustafa is targeting the high-end market in the Gulf region and some of his perfumes start from QR2,000 for 50ml. He said Arab men look for simple yet strong Oud scents, while he mixes Oud scents with musk, rose and amber for the women’s range.
Originally from Syria, al-Mustafa is one of the success stories of entrepreneurship in Qatar. He came to Doha 10 years ago and worked in the perfume industry for five years before coming up with the idea of starting his own company. “Three years ago, I got this idea to start my own brand. I started small initially, but thanks to Allah I’ve been quite successful in a short span of time,” he said.
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