The retailer, which has 146 shops in the UK, including a site at the Westfield Stratford City in east London, said the new service has helped to drive a rise in sales over the last year.
The “try it first” initiative is designed to boost online sales for The Fragrance Shop. It provides customers with a free sample of the purchased fragrance, meaning they can test it before opening the full bottle and return the fragrance for a full refund if they do not like it.
The success of the scheme helped chain to record a 15pc increase in sales to £81m in the year to March 31, with a click-and-collect online ordering service accounting for 17pc of sales.
On a like-for-like basis, sales increased 3.5pc. This helped profits before tax and interest to rise 20pc to £10.2m.
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