Thursday, June 13, 2013

One Direction’s Perfume Captures Boy Band’s ‘True’ Scent


Fragrance maker Firmenich claims its perfumes can recreate the “true” scent of human skin. Now it has captured the essence of Britain’s hottest boy band, One Direction.

In a handwritten note posted online last Thursday, the band’s members announced the launch of their pink-hued fragrance, “Our Moment,” which was developed in collaboration with Firmenich. “We’ve loved every step of creating this special fragrance for you, our incredible fans. We are very proud of it and hope you love ‘Our Moment’ as much as we do,” read the note, which was signed, “We love you. XX, 1D.”

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