Tuesday, June 4, 2013

Fueguia 1833 Perfume Going Global



FOR THE PAST three years, only those willing to trek to Fueguia 1833's tiny retail outposts in Buenos Aires were able to get their hands on the label's signature fragrances, whose poetic inspirations range from an Argentine song lyric to the imagined smell of Darwin's cabin on his voyage to Patagonia.

Now, the Argentine perfumery is going global. Its perfumes are available at Roman perfume shop Campomarzio 70; its candles and room fragrances will arrive this month at Lucky Scent in Los Angeles and New York's Aedes de Venustas. The company plans to place its products in 25 stores across the U.S. and Europe by the end of the year.

The brand—founded in 2010 by Julian Bedel and Amalia Amoedo—was named as a homage to Fuegia Basket, a 19th-century Patagonian girl who was captured by Captain Robert Fitzroy and taken, along with three other South American Indians, to England to be "civilized" as part of a bizarre and disturbing social experiment. After two years, Basket and the other surviving captives were repatriated. They returned home on the HMS Beagle, along with a traveler named Charles Darwin.

More

No comments:

Post a Comment