CHINA (MACAU). Duty Free Americas yesterday opened its new flagship Dior perfume & cosmetics boutique in the retail area it operates at The Venetian Macao-Resort-Hotel on the Cotai Strip in Macau.
At nearly 900sq ft, the boutique is the largest Dior boutique within the travel retail channel worldwide.
It features the latest generation of Dior counter furniture across the fragrance, make-up and skincare categories, with a strong focus on dedicated client service areas.
It also includes the exclusive La Collection Privée Christian Dior fragrance line, a collection of rare fragrances for men and women.
Parfums Christian Dior Regional Director for Travel Retail in Asia Pacific Ian McLernon commented: “We are delighted to have partnered with Duty Free Americas in the opening of this new boutique, which we believe is a clear statement of the strategic intentions and ambition of the Dior Maison within travel retail, and we are very pleased with the initial trading results.”
Duty Free Americas Chief Executive Officer Jerome Falic added: “The addition of this magnificent boutique caps off the redevelopment of our highly successful 10,000sq ft retail operation at The Venetian Macao-Resort-Hotel.
"We are extremely proud and grateful that Dior entrusted us with the opportunity to become the very first travel retailer to feature their newest store design, and we have every expectation that it will deliver a completely new and exciting shopping experience for our customers.”
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