Saturday, September 28, 2013

Perfumes that claim to give sex appeal in a bottle



Sliding into my train seat, I discreetly whipped out the bottle and applied a few judicious squirts. The man sitting opposite looked up. ‘Mmm, that’s nice,’ he said as the fragrance wafted under his nose
Was it my imagination or was that a cheeky twinkle in his eye?
As a single mum, one week shy of my 40th birthday, I had invested heavily in the new Escentric range of pheromone-based products in a bid to succeed where dating sites had resolutely failed.

The magic ingredient in their Molecules body wash (£25, Harvey Nichols) and Molecule 01 perfume (from £39.50 Harvey Nichols) is ISO E Super, an aroma-chemical which, despite sounding like an engine oil, is said to mimic human pheromones — the chemicals which make us attractive to the opposite sex.
In his new book, The Compatability Gene, Professor Daniel Davis explains how smell is genetically paramount in how attractive we judge a prospective partner. 

Buoyed up by the science, I swapped my usual £1 lemon shower cream for the £25 Escentric body wash. It has a woody, almost masculine aroma.
On the way to my first meeting I caught the attention of a portly man in his late 50s with slip-on shoes and a garish shirt — precisely the type of man I would usually swerve to avoid in a bar. He wandered over  and engaged me for 15 minutes in lively chit-chat. 
When we parted he gave a little nod and wink but, although proof the pheromones were doing their job, he wasn’t exactly the kind of mate I was hoping to attract.

My meeting was with a male  colleague to discuss a project. Although he is married with three children — a total no-go area — it seemed a waste not to preface our platonic lunch with a squirt of the perfume. It had little effect but when I got up to leave, he kissed my cheek politely and said: 
‘Oooh, you smell lovely. Really good.’


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