"The world's hardest problems aren't going to solve themselves," Peter Thiel declared last year, in a press release supporting his elite fellowship program for college-age innovators. The venture capitalist dispenses $100,000 grants to encourage students to leave school for two years, learn entrepreneurship, and "transform the world for the better." Among the world's hardest problems? Apparently that coffee is too much of a beverage. As Businessweek reports, Thiel fellow Ben Yu has devised Sprayable Energy, a caffeine spray that promises users energy without jitters or taste.
Yu, a 21-year-old Harvard dropout, says he wanted to use his fellowship to “create something tangible that would actually help people.” He and business partner Deven Soni plan to market their spray — a combination of water, caffeine, and amino acid derivatives—at $15 for a bottle with 40 doses, which makes it a fiscally practical alternative to Starbucks. It's absorbed through the skin and goes on like perfume.
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