A number of celebrities have
gotten into the cologne business as an additional revenue stream. Here are five
celebrities that have developed colognes as an extension of their brand.
Not every celebrity
is destined for success as a cologne spokesperson. Luckily for the
celebrities on this list, great advertising and a great product have made their
lines a hit. All these fragrances are available at your local department
store.
'Usher' by Usher Raymond.
By far one of the most successful celebrity cologne lines has been The R&B star has created a fragrance and packaging that is reminiscent of his music; smooth and sexy. It is one of the best selling celebrity fragrances.
'Driven' by Derek Jeter
Derek Jeter of the New York Yankees has also done surprisingly well. Athletes aren't known for their fantastic smell, yet sports fans and non fans alike have been driven to this fragrance.
Bruce Willis - Bruce Willis Cologne.
Bruce Willis developed a fragrance named after
what else, Bruce Willis! Willis is quoted as stating, "The development of
my new fragrance was really a lot of fun. The products stand for individuality,
uniqueness and sustainability" making the type of man he is looking to
attract very clear. The scent includes traces of grapefruit, pepper and
vetiver.
Willis became famous for his Die Hard movies
and his marriage to Demi Moore. The Bruce Willis cologne can be found in
department stores now, as it launched in July 2010.
Justin Timberlake -
Play by Givenchy
Givenchy teamed up with Justin Timberlake to
release the cologne named, Play. The fragrance is mainly an Amyris wood scent
that is considered to be sensual and warm. Other scents within the cologne are
Mandarin Orange, Black Pepper and Coffee Flower. It is aimed at the modern and
stylish man.
Timberlake's raise to fame was a member of
N'Sync and eventually as a solo artist. His relationship with Britney Spears received
much attention but as it dissolved, he continued to achieve success as a solo
artist. You can find Play by Givenchy at Sephora in stores and online.
P. Diddy - Unforgivable
The cologne, Unforgivable, by P. Diddy is a sexy
and rich cologne, matching the attitude and persona of the celebrity himself.
There are traces of rum and amber within the cologne. The cologne is available
online and at stores like Macy's and Sephora and has been since
2007. After targeting the sexy and smooth adult man, Diddy also developed
a perfume named Unforgivable Woman.
P. Diddy became famous in the late '90s during
the explosion of bling hip-hop. Soon after, he became the name behind such
television shows as "Making the Band."
'Antonio,' by actor Antonio Banderas
This cologne has been another hugely successful celebrity cologne line. This line has been on the market for a few years now, and is actually among the best selling celeb fragrance lines of all time.
David Beckham -
Instict For Him
David Beckham released a cologne named Instict
For Him and was released in the spring of 2006. The scent includes traces of
grapefruit, pimento and White Amber. The fragrance is aimed at confident men
who are sensual and comfortable in their sexuality although many reviews have
commented that the scent evokes a more youthful and partying type of man. The
cologne can be found on their site, www.beckham-fragrances.com and
Amazon.
Beckham became famous because of his stellar
soccer skills with Manchester United. He celebrity continued to develop with
his relationship and marriage to Victoria Beckham, also known as Posh Spice of
the Spice Girls.
Tim McGraw - Southern Blend
Country musician, Tim McGraw, created a
fragrance named Southern Blend in partnership with Coty Blend. It was released
towards the end of 2009 and was aimed at a masculine, sexy and tough man. The
scent includes lavender, whisky, amber and tobacco. You can buy the cologne at
a variety of online stores as well as at Target.
McGraw has seen a slew of his singles hit No. 1
on the Billboard charts, as well as a series of albums with the same success.
He is married to country singer, Faith Hill.
'Donald Trump: The Fragrance'
Surprisingly, 'Donald Trump: The Fragrance' has been a big seller. While Donald may be well known as a shrewd business man, few people believed that a fragrance line from the hotel mogul/ investor/ reality TV host would ever catch on. Like most things Donald invests in, however, it has turned out to be quite a success.
SOURCES
9. http://www.fragrantica.com/perfume/Tim-McGraw/Southern-Blend-6395.html10.http://www.basenotes.net/industry_news/20071118timmcgraw.html
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