Wednesday, April 3, 2013

L’Oréal Luxe adds some Spirit to Diesel’s Fuel for Life fragrance



L’Oréal Luxe has further extended its Diesel Fuel for Life masculine fragrance with a new scent, Fuel for Life Spirit. It is available now in travel retail doors throughout Europe, the Middle East and Africa. It will be rolled out to the Americas in June and to Asia in August.

Described as sensuous and sophisticated, Fuel for Life Spirit is an oriental fougère amber. Composed by Firmenich’s Fabrice Pellegrin, the juice opens on top notes of grapefruit, bergamot and cinnamon, atop a heart of geranium, and orris and orange blossom accords. The base blends myrrh, labdanum, incense and amber woods.

The heavy, flask-like fragrance flacon is a reworked version of the original. It is coloured a rich amber, with a gold guilloche-patterned cap, and gold-coloured letters. The outer carton aims to evoke aged leather.

Diesel Fuel for Life Spirit is available as a 30ml, 50ml, 75ml and 125ml.

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