Wednesday, April 24, 2013

Perfume jewelry will have you looking, smelling great


MANHATTAN (PIX11) — When it comes to beauty, so many women love a 2-in-1 product but I bet you never thought your jewelry could double as your perfume!

The idea of fragrance jewelry was created by Lisa Hoffman, wife of actor Dustin Hoffman, who founded Lisa Hoffman Beauty.

“She has come up with a revolutionary way to put fragrance in the jewelry.  Each piece of the jewelry has a charm and within the charm there are tiny fragrance beads.  There’s necklaces, earrings, bracelets and they are worn on the pulse points so that you really smell fragrance where you naturally spray your fragrance – on your ears, neck, wrist,” said Heather Braasch ofBehrman PR, who represents the brand.

There are several scents to choose from:  French Clary Sage, Japanese Agarwood and Tuscan Fig, to name a few.  All of the beads are made of a sustainable woodflower and the jars, though seemingly small, last as long as a bottle of perfume.

“The actual fragrance doesn’t touch your skin.  So, women and men who have allergies to fragrance can actually have a product they can wear now,” said Braasch.

Dr. Clifford Bassett of Allergy and Asthma Center of NY says Lisa Hoffman Beauty is a good alternative for people who cannot wear perfume or scented oils on their skin.  “Nearly 30 million Americans have a skin allergy to fragrances.”  However, he says, even more Americans are irritated by fragrances, even though they may not be technically allergic.

“It depends on the person’s individual sensitivity to fragrances,” Dr. Bassett said, adding that just the scent of a fragrance could bother someone.

The cost of jewelry by Lisa Hoffman Beauty starts at $65.

Her most expensive line, in collaboration with designer Tom Binns, starts at $200.




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