So now, freshmen guys can smell great with hints of rose, apple and vanilla while pledging a fraternity. Girls are pretty particular about their perfumes, so it could be a hard sell for the gals.
Soon you may be able to smell like a Texas Longhorn.
UT is in talks with Masik Collegiate Fragrances to develop a school scent that could be released by the end of this year. Masik markets cologne and perfume lines for 10 universities in the U.S. including Alabama, Florida, Oklahoma and Penn State. The company also recently released a line with Waseda University in Japan.
The UT Office of Trademark Licensing declined to comment because an agreement with Masik is still in the works as the company goes through the University’s licensing process.
According to the company’s website, Masik looks at various aspects of a university when developing its scent - such as colors, traditions, architecture, and college town atmosphere. Katie Masich, the company’s founder and president, said although UT’s scent is still in development, she and her perfumers have already started looking at what smells should be included in the UT line.
“If you could bottle burnt orange and white, what would that smell like?” Masich said. “We looked at aromatics like orange, mandarin, ginger, orange blossom, vanilla, something to capture that burnt orange quality.”
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