Friday, July 26, 2013

No Louis Vuitton perfume (By master perfumer Jacques Cavallier-Belletrud) launch by year-end


French luxury group LVMH said it did not expect to be ready to launch Louis Vuitton's first perfume by the end of the year, an initiative expected to boost the brand's revenue.

"Not by the end of the year," LVMH Finance Director Jean-Jacques Guiony told investors on Friday in a conference call when asked about the timing of the perfume's launch. (Reporting by Astrid Wendlandt; Editing by James Regan)

Source

Louis Vuitton has confirmed its entrance into the realm of fragrance, with master perfumer Jacques Cavallier-Belletrud heading up the scent development.

The news is significant considering the French fashion house has not marketed any perfumes since the 1920s and '30s, and it signals another expansion following the brand's ventures into watches in 2002, fine jewelry in 2004 and eyewear in 2005.

WWD reported January 4 that Cavallier-Belletrud has officially started work with the brand, although there is not yet a date for release as the perfumer will be taking his time and traveling the globe to find the perfect scents.

The upcoming fragrance will eventually be distributed exclusively in Louis Vuitton's 461 boutiques worldwide.

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