Celebrity perfume are a dime a dozen and they will continue to be so because of greed. There's nothing wrong with slapping one's name one something they really like, but this is a farce now. Every celebrity has not one, not two, but half a dozen perfumes to their names.
Justin Bieber is coming out with a new fragrance and a new single. After taking fans behind the scenes of the former in a video last week, the singer has now released the first official ad for "The Key," which is available.
It marks the star's third scent, following successful efforts with "Someday" and the Justin Bieber Girlfriend perfume.
And in a special treat, the 30-second commercial also teases Justin's next release.
As Bieber wanders around a hotel in this spot and a Selena Gomez look-a-like lies sleeping, we hear snippets from "Heartbreaker," a track that will be included on Bieber's new album. Watch and listen now:
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