Tuesday, March 12, 2013

Cherry Blossom With Escada Cherry in the Air


Washington, DC has the nations's finest cherry blossom scene--thank you Japan  For everyone else, they can have their very own cherry blossom the new Escada Cherry in the Air fragrance.

Inspired by summertime cherry-picking on a bicycle in the Provençal countryside (depicted whimsically on the packaging by illustrator Margot Mace), this new scent features notes of black cherry, raspberry, mandarin, as well as gardenia, coconut orchid, marshmallow (how fun!), sandalwood, oak and musk.


Procter & Gamble present it as being quintessentially well researched so as to be bound to be a hit with consumers,"...elements are all designed to present an enticing optimism and playful, happy mood not always present in the crisis-ridden current day. “We’re Proctor & Gamble, so we test a lot with consumers before we actually launch,” laughed Feola [P&G Prestige global vice president Luigi Feola]. “We’re very confident about the impact that this can have.”

Cherry in the Air  is one of the best Escada scents yet! I didn't have high hopes for this scent because most scents with cherry in it are disgusting to me and I don't like a lot of escada perfumes. But this is different than all of the cherry scents I've smelled and all of the escada scents I've smelled which I appreciate  Its about time escada does something different!  If you want a cherry bomb, this is for you, plain and simple.

Top Note: Black Cherry, Raspberry, Mandarin

Heart Note: Marshmallow, Gardenia Petals, Coconut Orchid

Base Note: Sandalwood, Suede Accord, Oakwood

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