Friday, March 1, 2013

Lernert and Sander Blend 1400 Fragrances To Create The Lord Of Perfume


This is amazing, 1400 new fragrances were launched in 2012 alone--those are new editions--stuff we did not have the year before. Two Dutch artists had a wacky idea, combine all those 1400 fragnraces in one scent to rule them all--lord of the perfumes edition. Lernert and Sander, you can now smell all of these perfumes together, at once, in one big, fat perfume they're fittingly calling Everything. Perfume phobes, hide your noses.

"We think Everything smells of your average fragrance department store -- that wall of smell that hits you when you enter it," Lernert and Sander told The Huffington Post via email. "A friend of ours thinks it smells of Chanel #5. We think it doesn't, but love the idea that all the fragrances of 2012 mixed together ends up to smelling like the most iconic smell in the world."

Apparently, over the past year, Lernert and Sander systematically collected sample vials of every single new fragrance that was launched. Now, they're combining all of them in one hand blown bottle (designed to look like an elephantine sample vial) and displaying it at super-chic Parisian boutique Colette, so that innocent shoppers can be assaulted by experience the mix for themselves.

There's no nice way to put it: We're terrified by this fragrance. We've experienced for ourselves how polarizing fragrances can be, and the thought of having all of the stinky, sickly sweet, Bieber-tastic fragrances of the year in one place just kind of makes us gag in anticipation.

But then again, who knows what happens chemically when you mix thousands of fragrance notes in one bottle? Maybe they cancel each other out and smell totally boring. Or amazing. We just don't know. For now, we are just happy that we will be too far away from Everything to even be tempted to find out. (Jezebel)





Whether floral or musk, it's definitely powerful. "When Lernert tried it on in our studio yesterday and took the tram, the unbelievably handsome man that came to sit next to him instantly got up and found another seat after smelling Everything," said Lernert and Sander via email. "But, hey, Everything is not for everyone."

Lucky (or unlucky) Parisians can experience Learnert and Sander's potent scent in person at Colette from March 1-9, 2013.

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