Sunday, March 31, 2013

Vera Wang launching new Be Jeweled fragrance



A new perfume from Chinese-American designer Vera Wang is set to go on sale this April.
The latest fragrance offering from Vera Wang aims to capture "the energy and excitement of the perfect girls' night out" according to the brand. Served up in a glamorous glass bottle cut to look like a precious gem, the packaging features imagery inspired by the designer's jewelry.

The scent was created by Yann Vasnier, the nose behind Marc Jacobs Lola (with Calice Becker) and Marc Jacobs Bang. The Frenchman has also recently worked on scents for Tom Ford, Donna Karan and Comme des Garçons.

Opening with pomegranate, red currant, and champagne notes, the perfume's heart is composed of a passion fruit extract with pink honeysuckle and peony. The drydown is musky, with added pink sugar crystals and a rich Australian sandalwood.

The scent will be launching exclusively in the US at Kohl's, in three different eau de parfum sprays: 30 ml ($45.00), 50 ml ($52.00) and 75 ml $68.00.

Wang launched Signature, her first fragrance in 2002, Be Jeweled is the seventh scent signed by the designer, whose lines Princess Vera Wang and Simply Vera Vera Wang are also Kohl's exclusives.

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